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Saturday, July 24, 2010

M@sterchef and the apathetic Australians.


I love Masterchef. A lot. To give you some idea of how much I love it, I make my Mum and Dad record it on TiVo while I'm away at uni and then, when I return home, I watch hours upon hours of the TV show and never get bored. I tweet #Masterchef while I watch and loved that #Masterchef was a trending topic worldwide on Twitter. I know the names of all the contestants, know their professions, their cooking specialities. Yep. Told you I was obsessed.

What I didn't realise was that the rest of Australia also felt the same way. Four million Australians - that's just under one fifth of the Aussie population - are set to tune in for the finale which will be screened at 7.30pm Sunday evening.


What I find incredible is that "the great debate" between Abbott and Gillard, which was scheduled to occur at, you guessed it, 7.30pm on Sunday night, has been rescheduled to the earlier 6.30pm timeslot because, when given the choice between the two, most would prefer to watch the Masterchef finale. This way, they can watch both pollies and amateur chefs battle for their lives... sounds like the perfect way to finish one's weekend.

At a deeper level, this shows that Australians are becoming politically apathetic. The future of our country and the discussion of policies which, let's face it, will affect us, just aren't as interesting as a cooking show.

I know I'll be interested to see the audience ratings following Sunday evening. I also know I'll be tuning in to both the Great Debate and to the Masterchef Finale. Which timeslot do you think will win the most viewers?

Oh and, as a side note, I hope Adam wins the finale. I love his delicious Japanese fusion cuisine and he just seems like such a nice guy. Then again, Callum is lovely and is incredibly talented! Really, the winner in all of this is Channel Ten. When other TV channels have to include Masterchef segments in their current affairs programs, you know they're getting desperate.

Photos courtesy of: http://resources2.news.com.au/images/2010/04/11/1225852/460526-masterchef.jpg and masterchef.com.au

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